Posted by Niki Dec - 19 - 2016

NEW YORK - SEPTEMBER 21:  Netflix CEO Reed Hastings attends the Netflix $1 million Netflix prize event & announces 2nd $1 million challenge at Four Seasons Hotel New York on September 21, 2009 in New York City.  (Photo by Jason Kempin/Getty Images for Sunshine Sachs)As 2016 comes to an end, it’s an important time of year to look back and reflect upon the businesses that have really gone above and beyond within the industry. Each year, Ad Age creates their list of 10 brands that are recognized for their highly effective work in the marketing and advertising field.

This year, Netlix took the number one spot as the company’s co-founder and CEO, Reed Hastings, has time and time again become a case study for how companies can use data to learn about their audience’s wants and needs to deliver the right message to the right viewer.

One of the key things that this company relies on is word of mouth in both the traditional and social networking sense. The company creates content that frequently gets shared and re shared by creating their own memes, gifs and videos to help keep the chatter happening between friends and family members.

“Stranger Things” is an excellent example as to what Netflix has done to create a following without the use of previous advertisements. While they did do a 4-hour live broadcast on a social media platform called Twitch to help promote the series, it was mainly the viewers who went to social media over the summer to continue the buzz.

advertising-in-st-petersburgAnother great marketing tactic they use is tapping into existing fan bases such as the return of such shows as “Fuller House,” “Gilmore Girls,” and other Netflix original shows based off of Marvel characters. By doing this, the company is using data that already exists to their advantage while creating new shows to help build their market and retain memberships.

The rest of Ad Age’s Marketer A-List of 2016 consists of the following:

2. Donald Trump

3. Dr. Pepper Snapple Group

4. FX

5. Intel

6. KFC

7. Adidas

8. Marijuana

9. Pokemon

10. ANA

Make 2017 a year to learn from some of the big time professionals in their marketing tactics. What did they do right? Where did they go wrong? If you are looking for new and innovative ways to utilize marketing and advertising strategies this coming year, email or call Cigar City Marketing in Tampa to help promote your small business in big ways.

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