There is a common saying in the industry that ‘all publicity is good publicity’ which can’t be further from the truth. With social media networking on the rise, the transferring of information is instantaneous. The minute your business does something wrong in the public eye, you can expect for it to spread like wild fire […]
As 2016 comes to an end, it’s an important time of year to look back and reflect upon the businesses that have really gone above and beyond within the industry. Each year, Ad Age creates their list of 10 brands that are recognized for their highly effective work in the marketing and advertising field. This […]
It’s the most wonderful time of the year. Who doesn’t love the holidays? For our industry, it’s an extremely fun time to get creative in helping small and large businesses promote their holiday specials. Here are some of our favorite ads for the 2016 holiday season! Old Navy’s Pajama Party With Amy Schumer Old Navy […]
The time has arrived! The trees are going up, the stockings are above the fireplace and holiday music is playing on just about every single radio station. For retail and service marketers however, the holiday planning has been well underway. The good news is that if you haven’t started, it’s not too late! There are […]
You have probably heard it before, “Don’t try to take on everything and don’t be afraid to outsource.” Understanding what it means to outsource some of your work can save you a lot of time, stress and even help to save some of your current client base. Outsourcing has developed a negative connotation as people […]
If you haven’t jumped on the blogging bandwagon for your business, you are missing out. Blogs are so important today because not only are you able to share pertinent information about your business, but they can also help to show your customers that you are knowledgeable in your industry. Fun Fact: Did you know that […]
Can you believe that 2017 is almost here? Through the hustle and bustle of the holidays with people running around holiday shopping or businesses focusing on amping up their holiday marketing, it has been difficult to even begin grasping the turn of the new year. At Cigar City Marketing, we wanted to take the time […]
One of the purest forms of advertising and marketing is through the power of word of mouth. Some companies may feel that this form of marketing is dead, but they couldn’t be more wrong. The concept is that just because word of mouth may not be through a physical conversation, it can also happen through […]
As we all know, one of the biggest shopping days of the year that comes to mind is Black Friday. Everyone is preparing for the mass amount of people lining up at their local stores for their midnight deals. With the surge of the internet wave, another day has come alongside as one of the […]
No matter what industry you are in, there will always be competition whether it’s on a national or a local level. But competition is a good thing for your business. It will continue to push your company to grow and make consistent changes in your marketing and advertising strategies to continue winning over new customers […]
