Nov - 21 - 2016
If you haven’t jumped on the blogging bandwagon for your business, you are missing out. Blogs are so important today because not only are you able to share pertinent information about your business, but they can also help to show your customers that you are knowledgeable in your industry.
Fun Fact: Did you know that B2B marketers that use blogs receive 67% more leads than those that don’t?
Now that you’ve decided to join the thousands of businesses out there and create a blog, the main question that people get stumped about is ‘now what?’ Finding out what to write about can be a tricky part of the equation, but it doesn’t need to be. Here’s how to get started:
Who is your audience?
Understanding who you are talking to is important. It can shape the direction of your blog from the actual content to how you articulate to your audience. For example, if your audience is a member of the baby boomer generation searching for information on home health care for their parents you wouldn’t use verbiage that is associated with the millennial generation.
What does your audience want to know?
Put yourself in the shoes of your audience. What is it that they are searching for across the web? What questions are they asking and how you can you help answer them? You are a vast sea of knowledge and the expert in your field. Your customers are looking to you for help and luckily for you, your business holds the key to their questions.
Just because you have a particular niche doesn’t mean that you shouldn’t stray from it every now and then. Staying on top of what is going on in your overall industry is important, but making sure that you are in touch with current topics of conversation that have gone viral can allow people to know that you aren’t living in the stone ages.
Get to writing.
Nothing is going to happen if you just stare at your computer screen. Pick a topic and start writing. It’s not going to be perfect the first time around, but that’s what editing is for. If you are still skeptical of hitting the ‘publish’ button on your blog, share the content with your fellow coworkers. They’ll have input that could help make your content even better. #TeamWork
Remember, now more than ever people are searching for quick answers to their questions. Your customers are looking to feel a sense of value in the information they receive and don’t want to continue being sold your product. Your blog is just another way to have a conversation with your customers, so start communicating with them today.
Looking for help on how to get the conversation started? Talk to the specialists at Cigar City Marketing who can help communicate to your customers through advertising, social media and other marketing platforms. Get your free consultation by calling or emailing Cigar City Marketing today!